By TJ Murphy
July 26, 2007 -- Just two blocks from the home of the Tribeca Film Festival, the New York City Cadence Cycling opened its doors in early July. Located on 174 Hudson Street, Cadence occupies a 10,200-foot space and is the second Cadence “Cycling and Multisport Center” in exisence. The first was launched in Philadelphia in 2004.
Matt Heitmann, president and co-founder of Cadence, says that the impulse to create Cadence came from his own disillusionment over traditional bike stores. “We were tired of dingy bike shops with poor service and bad attitudes. We wanted to create a completely difference atmosphere, and the number one thing is that we want to be service oriented and friendly, whether you spend five dollars or bike a complete bike.”
As the store’s title suggests, Cadence is not just a place to buy a bike, it’s a place to be coached. When you walk in to the Tribeca Cadence, you’ll see a sit-down cafe to your left, a stylish showroom floor to your right (bikes include BMC, Kuota, Cyfac and Cervelo) and a reading lounge.
On your first tour of the center, one of the most awesome displays is the primary training area: 24 Computrainers are wired into three huge theater screens on the main floor (also decked out with treadmills), a strength training room, and connected is a high-tech fitting room operated by the house exercise physiologist and cycling coach, Chad Butts. Expected to be completed in the near future, an Endless Pool is being installed in the lower level with video. A locker room and a bicycle “valet” service are also offered to New Yorkers.
Cadence operates a training program that is both local and global in scope, and local athletes will have access to a class schedule and state-of-the art physiology testing. Mikael Hansen is the center’s triathlon coach and is in charge of performance testing.
For more information, visit www.cadencecycling.com.
The following is a press release from Cadence:
On Monday, June 25, Cadence Cycling & Multisport Centers, the nation’s only comprehensive center for cycling and multisport athletes of all levels, opened the doors of its stunning, world-class Manhattan training facility. The innovative, full-scale training center is situated in the heart of TriBeCa, at 174 Hudson Street, ideally located near the West Side Highway bike path.The flagship TriBeCa location integrates classic modern styling and chic TriBeCa design with comprehensive training services and a level of personal service and attention reminiscent of a luxury spa. Biomechanical services, on-site physiological testing, health, weight loss and nutrition consultations and indoor training equipment including an Endless Pool®, are all housed in the 10,200-square-foot center.“No other facility in the world offers Cadence’s personalized, world-class training with this level of upscale and unique environment,” said Matt Heitmann, President and Co-founder of Cadence Cycling & Multisport Centers. “Cadence’s Flagship TriBeCa location provides a professional staff and a level of service and products that cater to the taste, experience, and demands of New Yorkers as well as athletes worldwide. Cadence uniquely succeeds in providing a thorough lifestyle experience for cyclists and triathletes through design, professionalism, and experience.”Cadence’s state-of-the-art training center also includes spacious retail and lounge areas featuring the most technologically advanced and exclusive bicycle frame brands available, including Cyfac®, BMC®, Cervelo®, Wilier® and Kuota®. Cadence also offers the world’s finest selection of wheelsets and components, companion apparel and products as well as the highest quality performance wet-suits from Zoot® and Orca®. Mechanical services are provided by certified technicians in a Formula One quality work bay.In addition, Cadence’s TriBeCa center provides patrons a comprehensive cycling concierge service including home delivery of all purchased products and client-site bicycle fittings. Valet bike service is also available, allowing clients to store bicycles at the facility and pick them up at their convenience.Classes are offered daily by Cadence’s unparalleled staff of accomplished athletes and coaching professionals including: Mikael Hanson Assistant Director of Performance and Head Triathlon Coach; Chad Butts (MS, Ithaca College), Exercise Physiologist & Cycling Coach; and Dianna Ineman, Multisport Coach, specializing in Long Course Triathlons.