2XU to sponsor Tri Cal Series
March 4, 2007 -- Press Release: Tri-California is pleased to welcome 2XU (pronounced “two times you”) as the official wetsuit sponsor for the 2007 and 2008 seasons. 2XU will sponsor the Wildflower Triathlons, The Triathlon at Pacific Grove, Scott Tinley’s Adventures, and The Treasure Island Triathlon.
As an Australian brand, 2XU are not strangers to meeting the demands of world caliber athletes. Entering the US market in 2006 with a clear point of difference, 2XU’s performance fabrics, quality construction and technical design have proven very popular with athletes looking for performance wetsuits and apparel.
Their swim-specific range of wetsuits achieve exceptional performance due to an intelligent combination of buoyancy and flexibility. In understanding the multiple forces of drag that occur when swimming, 2XU have considered the swimming motion and aquatic speed in the design of every panel of each wetsuit. The result is the largest 5mm seamless front panel in the industry which is seamed directly to a super flexible 1.5mm arm and shoulder panels with a 4 way stretch liner.
“We look forward to attending all of the Tri-California events to help educate triathletes on the benefits of proper fitting, well designed wetsuits” says Chris Sinkovich of Sports Multiplied, the U.S. distributor of 2XU. Sinkovich added “This series of races provides us the opportunity to work with a great organization and reach a broad audience of athletes which fits perfectly with our business goals for our 2nd year of operation.
In addition to event sponsorship, 2XU sponsors a select number of professional and age group triathletes including Ford Ironman World Champion Michellie Jones, Lisa Bentley, Peter Robertson, and Michael Simpson.
2XU also manufactures a full line of high performance triathlon race & training gear and specific lines for cycle, run and compression apparel. For further information and to see a dealer listing, please visit www.2XU.com or email: info@sportsmultiplied.com