March 19, 2007
-- Press Release: TYR Sport Inc., the leader in performance swimwear is proud to announce its three-year partnership with the Life Time Fitness, Inc, a national operator of distinctive and large health and fitness centers.
TYR teams up with the Life Time Fitness Triathlon to support the upcoming fitness focused events including the Life Time Fitness Triathlon in Minneapolis, the Nautica New York City Triathlon and the Kaiser Permanente Los Angeles Triathlon. The triathlon apparel leader will supply all participant swim caps and event staff’s swimwear and Multi-Sport apparel. TYR will exhibit at the triathlons’ retail expos as a new sales venture.
“With our Multi-Sport apparel being one of our fastest divisions of our company, teaming up with Life Time Fitness is an ideal fit. The three triathlon events are highly respected competitions and we look forward to working hand and hand with them,” says David Miller, vice president of sales, TYR.
In addition to the three triathlon events, TYR encourages health through their sponsorship with Life Time Fitness Inc. Life Time Fitness and TYR will collaborate with the upward growing indoor triathlon competitions and triathlon training classes.
Life Time Fitness, Inc. operates distinctive and large sports and athletic, professional fitness, family recreation and resort/spa centers. With 60 locations, Life Time Fitness provides an educational, entertaining, friendly and inviting, function and innovative experience of uncompromising quality that meets the health and fitness needs of the entire family.
“We are pleased to join forces with TYR as the Official Swimwear sponsor for the Life Time Fitness Triathlon and for two of the Series events, the Nautica New York City Triathlon and the Kaiser Permanente Los Angeles Triathlon,” said John Reilly, Vice-President, Corporate Business for Life Time Fitness. “TYR has been a consistent leader in producing top-of-the-line apparel which makes them a great partner. In addition, their commitment to our in-facility programming will help us support our membership base’s active and healthy lifestyle.”
TYR will be the official swimwear and triathlon apparel sponsor of all Life Time Fitness locations. Opening new retail channels, the swimwear manufacturer will sell its sports apparel and accessories in the retail shops and the Life Time Fitness Marketplace. TYR’s branding opportunities of product placement and marketing collateral will extend to all of the Life Time Fitness swimming pools. All swim instructors and lifeguards will be outfitted in TYR’s quality swimwear and sports apparel.
Interviews, images or additional information are available upon request.
TYR (pronounced tier). Named after the mythical Norse god of warriors and deity among all athletes, the TYR brand embodies the competitive spirit of sports and is a symbol of courage and victory. Founded in 1985 by the esteemed fashion pattern maker Joseph DiLorenzo and Olympic medalist Steve Furniss, TYR has passionately dedicated itself to redefining the next generation of performance and recreational swimwear and accessories, while continuing to be the model of leading edge innovation and style.