Ironman announces "Demo Days" in Kona
April 15, 2008 -- Press Release: Today, Ironman announces a new addition to the Ford Ironman World Championship in Kailua-Kona, Hawaii—Demo Days, an interactive consumer experience presented and hosted by Triathlete magazine. This event will kick off immediately after the Ironman Parade of Nations on Tues., Oct. 7 and concludes on Fri., Oct. 10; the Ford Ironman World Championship follows on Oct. 11.
“Ironman has opened up its expo to the entire industry,” says Triathlete magazine publisher, John Duke. “This move will certainly benefit the sport as a whole. The Ironman is more than just a triathlon, and it is great that the event is embracing all companies.”
Demo Days will be conveniently located inside the Ford Ironman Village at Hale Halawai in the heart of downtown Kailua-Kona on Alii Drive. It will provide athletes with an exciting, hands-on opportunity to test the latest in high-end bikes, wheels, pedals, components, helmets and running shoes.
Some of the industry’s leading companies have already committed to the inaugural event, including Cannondale, Felt, Kuota and Zoot Sports. Many more are expected to follow in the coming weeks.
Jim Felt, of Felt Bicycles, states, “Test rides are a crucial sales tool. From my experience, someone who rides a Felt bike goes home with it. We are excited that the WTC has chosen to add this event, and we look forward to being a part of it.”
For more information on Demo Days, contact Sean Watkins at Triathlete magazine: swatkins@competitorgroup.com or 760.634.4100 x109. For more information on the Ford Ironman World Championship, log on to www.ironman.com. Media-related inquiries can be directed to Blair LaHaye at Blair@ironman.com or Jessica Weidensall at Jessica@ironman.com. Both may be reached at 727-942-4767.