For over 20 years Triathlete magazine has been the voice of triathlon worldwide. Since the beginning, our mission has been to inspire, educate and motivate triathletes of all levels to not only achieve their athletic goals but to obtain a healthier, richer lifestyle. In 2003 we celebrated our 20th anniversary by building on this tradition with the latest in science and sport.

We strive to speak to and to inspire the rapidly growing community of triathletes across the country and around the world. We offer training tips, travel advice, race coverage, in-depth profiles, gear reviews and news to celebrate and capture the essence of the triathlon lifestyle. Our readers, despite a diversity of age, natural ability and athletic backgrounds, are bound together by their mutual passion to pursue their athletic dreams and achieve their goals within the enriching framework of community, career and family responsibilities.

Triathlon is fast becoming a powerhouse in the active lifestyle market. We're proud to say that Triathlete has played an integral role in this growth, and that we plan to continue driving the sport toward an even great level of success. You can count on us to remain the leader in triathlon.

THE EXPLOSIVE GROWTH OF THE SPORT CONTINUES!
The triathlon boom is in full swing. New events are being added at a record pace and events are selling out in mere hours. Race participation has increased by more than 300 percent in the past five years and today, more than 1 million multisport athletes train using all three sports for fitness and more than 350,000 compete. You can count on Triathlete magazine to guide these new athletes every step of the way.

OUR READER
Few sports can boast the demographic of the average triathlete. Extremely focused and driven to succeed, these affluent young professionals not only embrace new technologies but have the purchasing power to obtain them. They are continually searching for products they believe will give them an edge and that will add to their distinct image as a triathlete. As informed, active consumers, they are the people that friends, family members and neighbors look to for advice on purchasing decisions related to cross training and endurance athletics.

Circulation

2005 Total Circulation: 100,392*
  *ABC Audited

Frequency: 12x

Single Copy Price: $4.99

Average Subscription Price: $24.84

Bonus Distribution: Triathlete will be available to athletes at most major triathlons and duathlons across the country. Triathlete will be at all Ironman events worldwide, Life Time Fitness, Escape from Alcatraz, Wildflower, Chicago Triathlon, L.A. Triathlon and more.

Highlights

• Subscriber-driven: 70%

• Reliable circulation sources: 100% mail/direct request

• Growth: 9th consecutive year of circulation growth

• Pass-along: 3 readers per copy

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SALES CONTACTS:

Events & Cycling:
Sean Watkins
seanw@triathletemag.com
Phone: (760) 643-4100 ext. 109; Fax: (760) 634-4110

Auto, Footwear, Nutrition & Apparel:
Lisa Bilotti
lisab@triathletemag.com
Phone: (760) 643-4100 ext. 107; Fax: (760) 634-4110

Please send all advertising materials to:

Triathlete magazine
Attn: Heather Gordon
328 Encinitas Blvd. Suite 100
Encinitas, CA 92024
Phone: (760) 634-4100
Fax: (760) 634-4110

Triathlete magazine is audited by:
ABC International